OODA
An immersive business simulation translating military strategy into a high-stakes startup board game.
The 'Fog of Startup War'—where traditional business education fails to capture the non-linear, high-stakes reality of rapid-fire decision making.
Safe-to-fail strategic intuition; a 'flight simulator' for leaders to build muscle memory in resource allocation and collaborative negotiation.
Socio-Technical Analysis | 3E's Methodology
Empathy
Human context
Safe-to-fail strategic intuition; a 'flight simulator' for leaders to build muscle memory in resource allocation and collaborative negotiation.
Efficiency
Technical Bridge
Architected a generative AI-driven scenario engine to balance complex game rules and create 50+ contextually relevant market disruptions.
Engagement
Impact Metric
Over 50 AI-generated scenarios across 4 startup lifecycle phases; designed for leadership accelerators and corporate agility programs.
Executive Summary
OODA is a physical/digital hybrid simulation that bridges military strategy with business logic. By leveraging Generative AI to craft realistic scenarios and balance resource dynamics (Cash, Product, Talent, Morale), the project provides a low-risk environment for teams to sharpen their strategic OODA loop (Observe-Orient-Decide-Act) under pressure.
Strategic Outcomes
- 01Dynamic Rule Balancing: Used GenAI to simulate and refine game mechanics for optimal complexity.
- 02Visual Immersion: Created a cohesive visual language for resource states using AI-driven asset generation.
- 03Experiential Learning: Developed a social strategy framework that facilitates collaborative problem-solving.