NetZero
A mobile platform providing instant sustainability transparency through barcode scanning and curated data.
Modern consumers are paralyzed by a saturated market and misleading 'green' labels, leading to skepticism and decision fatigue.
Turning time-consuming sustainability research into a single-button action integrated into the 'on-the-go' shopping experience.
Socio-Technical Analysis | 3E's Methodology
Empathy
Human context
Turning time-consuming sustainability research into a single-button action integrated into the 'on-the-go' shopping experience.
Efficiency
Technical Bridge
Led the design of a barcode-scanning interface that maps complex curated ESG data to instant consumer feedback.
Engagement
Impact Metric
Significant reduction in user research time per purchase during pilot testing.
Executive Summary
Modern consumers want to shop sustainably but are often overwhelmed by greenwashing. NetZero is a mobile solution I designed to provide instant transparency. By integrating barcode scanning with curated sustainability data, we transformed a research-heavy process into a seamless part of the physical shopping journey.
Strategic Outcomes
- 01Designed a high-friction-to-zero-action consumer flow.
- 02Developed a design system for rapid 'green' data visualization.
- 03Bridged the gap between ESG transparency and daily consumer behavior.