Connect TFI
Transforming a utilitarian transport tool into a secure, social companion to reduce safety barriers in public travel.
Users reported significant frustration with complexity and a growing sense of insecurity during public travel.
Reducing the 'perceived lack of safety' and antisocial behavior barriers through social connection.
Socio-Technical Analysis | 3E's Methodology
Empathy
Human context
Reducing the 'perceived lack of safety' and antisocial behavior barriers through social connection.
Efficiency
Technical Bridge
Integrated a social travel layer into the TFI ecosystem using real-time location sharing and group coordination.
Engagement
Impact Metric
Improved user sentiment regarding safety and social ease in pilot conceptual tests.
Executive Summary
Despite being a primary transport tool, users of the TFI (Transport for Ireland) app reported significant frustration. In this conceptual exercise, I led the design of 'Connect'—a social layer that leverages real-time location sharing, group coordination, and social planning to transform the app into a secure companion that addresses psychological barriers to public transport usage.
Strategic Outcomes
- 01Conceptualized a social travel layer for the national TFI ecosystem.
- 02Identified and addressed key psychological barriers to public transit.
- 03Designed real-time coordination features to enhance perceived safety.